Tokyo Game Show 2024 – THQ Nordic Booth

Scope of Implementation

We translated the unique world of each title into a physical space and developed a large-scale exhibition centered around hands-on demo experiences for a total of five titles.

Booth Design Reflecting Each Game’s World

“Disney Epic Mickey: Rebrushed”

We created a catchy, theme park–style area designed to naturally draw visitors in.

In addition to demo stations, photo spots were installed to create a space that could be enjoyed by a wide range of visitors.

“REANIMAL”

We recreated the eerie and fantastical atmosphere inherent to the title.

At the entrance, cosplayers dressed as in-game characters were positioned to welcome visitors.

The closed demo area was enclosed with black curtains, and atmospheric effects using smoke and lighting were employed to deliver a highly immersive horror experience.

Demo Experiences & Novelty Distribution

We designed demo operations tailored to the characteristics of each title, maintaining smooth visitor flow while maximizing user satisfaction.

We managed the distribution of limited-edition novelties designed to encourage attendance, helping to create a lively and engaging booth environment.

Our Role

・Planning & Design: We organized a diverse lineup of titles and proposed a booth concept that balanced high visibility with immersion, while also considering PR effectiveness.

・Booth Construction: For a 70-booth-unit exhibition space featuring individually designed areas for five titles, we delivered safe and highly precise construction.

・Operational Direction: We handled staff casting with multilingual support, prepared operational manuals, and managed demo queues, among other on-site operations.