Tokyo Game Show 2024 – NEXON Booth

Scope of Implementation

To maximize the quality of the booth as an immersive, experience-driven space, we delivered an exhibition combining dynamic staging with meticulously planned operations.

To further enhance visitor satisfaction, the booth was designed around the core demo experience, supporting engagement both before and after gameplay.

Powerful Visual Impact

We installed a large-scale LED screen measuring 5 meters in height by 30 meters in width across two exterior walls of the booth.

Powerful visuals and live footage from within the booth were displayed, creating a booth design that effectively captured the attention of visitors.

Large-scale Demo Environment

For this title’s first-ever playable public exhibition in Japan, we prepared 42 demo stations.

Prior to entering the demo area, visitors passed through a dedicated antechamber where large-format video content introduced the game’s story, building anticipation before gameplay.

This setup allowed visitors to fully immerse themselves in the hardcore action RPG under optimal conditions.

Live Creative Performance

We hosted a live mural manga painting performance by SHINN UCHIDA.

The dynamic process of the artwork taking shape in real time created a strong sense of live engagement unique to an in-person exhibition.

Initiatives to Enhance Fan Satisfaction

Original novelties reflecting the game’s world were distributed to demo participants and visitors.

While carefully managing crowd flow, we carried out effective sampling to maximize engagement.

Our Role

・Planning & Design: Proposal of an experience-driven booth concept designed to fully utilize a 40-booth-unit space for a single title.

・ Booth Construction: Construction management of a large-scale booth with high technical complexity, including the safe installation of massive LED screens.

・ Operational Direction: Efficient operations designed to keep all 42 demo stations running at full capacity.